Webflow Localization

January 23, 2024
3 mins

Webflow Localization is a native, end-to-end solution that allows businesses to customize their websites for visitors around the world.

It goes beyond mere translation, involving the adaptation of a website’s content, design, and functionality to meet the cultural, linguistic, and usability expectations of local audiences.

What is Webflow Localization?

Webflow Localization is a feature offered by Webflow, a cloud-based content management system (CMS), web design tool, and hosting platform. It allows businesses to create multiple versions of their website, each tailored to a specific region or language.

Screenshot of a web design interface with a preview of a French financial website and editing tools.

Why Use Webflow Localization?

Webflow Localization offers several advantages:

  1. Customization: You can design, build, and customize localized sites directly in the Webflow Designer.
  2. Translation: You can translate the text on your site natively or connect to a third-party translation tool of your choice.
  3. SEO: Webflow Localization provides fully localized, best-in-class native SEO.
  4. Free Preview: All Webflow users can preview basic Localization functionalities for free.

Benefits of Webflow Localization

Webflow Localization brings numerous benefits to businesses:

  1. Increased Market Reach: It enables businesses to reach and engage with a broader international audience.
  2. Enhanced User Experience: Localizing a website ensures content resonates with the local audience, making it more relevant, understandable, and user-friendly.
  3. Higher Conversion Rates: Localized websites often see higher engagement and conversion rates.
  4. Competitive Advantage: Businesses that invest in localization set themselves apart from competitors who do not.
  5. Improved SEO: Localization includes optimizing content for local search engines, which can lead to better search rankings and increased organic traffic in targeted regions.
  6. Cultural Sensitivity and Relevance: Tailoring content to respect cultural norms and values builds trust and credibility with the local audience.
  7. Regulatory Compliance: Localizing a website helps ensure that it meets the legal and regulatory requirements of different countries.
  8. Brand Loyalty and Trust: By localizing content, businesses show respect and commitment to their international customers, fostering trust and loyalty.
  9. Optimized Mobile Experience: Localization also involves adapting the website for regional mobile usage patterns.
  10. Local Market Insights: The process of localization can provide valuable insights into local market trends and consumer behaviors.

Screenshot of HTML code with ‘hreflang’ attributes for ‘es’, ‘ar’, ‘en’, and ‘x-default’ on a dark background.

Best Practices for Webflow Localization

To effectively localize your Webflow website for a global audience, explore the following tips and strategies:

  1. Understanding Your Audience: Research the potential markets and decide which audiences would bring the most value to your business. Understand the audiences’ habits, aesthetic preferences, and other important factors.
  2. Creating a Localization Strategy: Develop a comprehensive localization strategy that outlines your goals, target markets, localization process, and measures of success. This will guide your localization efforts and ensure they align with your overall business objectives.
  3. Working with Local Experts: Consider working with local experts who understand the culture, language, and market trends of your target audience. They can provide valuable insights and ensure your localized content is accurate and culturally appropriate.
  4. Testing Your Localized Website: Before launching your localized website, make sure to test it thoroughly. Check for any translation errors, cultural inaccuracies, or usability issues. Also, ensure that all the links, forms, and functionalities work correctly.
  5. Updating Your Localized Content Regularly: Localization is not a one-time task. You need to update your localized content regularly to keep it relevant and accurate. This includes translating and localizing any new content you add to your website.

Webflow Localization pricing plans.


Webflow Localization is a powerful tool that allows businesses to tailor their digital experiences for customers in different regions. It’s more than just a translation tool; it’s a comprehensive solution for creating a truly global web presence.

However, like any tool, it requires time and practice to master. So, if you’re considering Webflow Localization, be prepared to invest some time into learning how to use it effectively.

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